B-to-B Symposium Preview: Evolving from Social Media Monitoring to Social Intelligence

August 22, 2012 
1:00 P.M. ET | Online
 

Sponsored by: 

 

 

 

The DMA2012 Conference holds a 3-day B-to-B Symposium that is scheduled Monday-Wednesday, October 15-17. This preview webinar gives an introduction into what attendees can expect from the program.

Many organizations leverage social media monitoring tools to track brand mentions, reach, sentiment, and share of voice; not to mention its role in customer care and support. But progressive marketing and sales organizations are realizing the wealth of intelligence in social conversations to gauge content effectiveness, uncover market needs, track competitors, and inform offering roadmaps. During this webinar, we'll explore the importance of this evolution and and how companies can gain a wide range of social intelligence regardless of the tool they use.

Jonathan Block is just one of the fantastic B-to-B-focused speakers filling out the 3-day B-to-B Symposium at DMA2012 that this event previews.

If you have any questions, please contact Keith Baker: kbaker@the-dma.org


highlights
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