DMA2012 Pre-Conference Intensive Preview: Improve ROI with Marketing Optimization Webinar 

August 28, 2012 

1:00PM-1:30PM ET | Online

Sponsored by: SAS

Integrated marketing management (IMM) is fast becoming an important marketing reality for businesses to not only create better customer experiences, but to do so more efficiently and cost-effectively. Marketers are awakening to the fact that successful multi-channel marketing—across offline, digital, and emerging channels—necessitates synchronizing and optimizing both marketing operations and multi-channel campaign management.

In this session, you’ll hear more about integrated marketing management, with an emphasis on marketing optimization. Questions this session will address include:
• With multiple channels to engage customers, how can organizations plan to make analytics-based decisions today that will put them on solid footing for the future?
• What is marketing optimization and why is it critical for the marketing process?
• What are some of the approaches and processes to align and optimize marketing operations and campaign executions?

In addition, this webinar will serve as a preview for the DMA2012 Real-Time Analytics & Attribution Pre-Conference Intensive in Las Vegas, NV this October.

If you have any questions, please contact Keith Baker:


Wilson Raj is the Global Customer Intelligence Director in the WW Alliances and Product Marketing Division at SAS. His responsibilities include collaborating with industry leaders, customers, alliances, sales, marketing and product teams to establish and evangelize SAS’s customer intelligence growth strategy in the market.

With 18 years of experience in diverse industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating traditional and digital marketing, social media, multi-channel relationship marketing and public relations. He has held global lead marketing and strategy positions for leading Fortune Global 500® companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech (now AT&T Midwest), Publicis and WPP (Y&R).

Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.

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