DMA2012 Pre-Conference Intensive Preview: Analytics in Real Time Online Marketing Webinar 

Sponsored by

Web analytics has been supporting marketing decisions for over 10 years. However, with the advancement of analytic technology and BIG data capabilities, the game is changing. This webinar will focus on technology-driven, real-time applications utilizing digital data from both a digital and integrated marketing perspective.  Topics this session will address include:

• Dynamic, granular data collection
• Automating data transformation for analytics supporting digital/integrated marketing
• Leveraging advanced analytics
• The impact on batch & real-time marketing for online & offline execution

In addition, this webinar will serve as a preview for the DMA 2012 Real-Time Analytics & Attribution Pre-Conference Intensive in Las Vegas, NV this October.

If you have any questions, please contact Keith Baker: kbaker@the-dma.org

Speaker

Suneel Grover is a solutions architect with the Communications, Content, & Entertainment vertical at SAS. In this role, Suneel provides client-driven analytic and customer intelligence support with a focus on Marketing-related business challenges, such as Integrated Marketing, Digital Marketing, and Prospecting/Acquisition/CRM/Retention Marketing for batch and real-time applications. His value deliverance is driven by blending data-driven decision science with marketing strategy through solution development, demonstration and positioning of SAS capabilities to solve complex business problems based on SAS core competencies in advanced analytics.
 
Prior to SAS, Suneel held marketing analytic job roles at Fortune 100 brands such as MetLife, and Citi in New York City. Academically, he has a M.B.A. focused in Marketing Research/Decision Science from The George Washington University, and a M.S. in Integrated Marketing focused in Digital Analytics from New York University. In addition to his role with SAS, Suneel is presently an adjunct professor in the Masters of Science in Integrated Marketing program at New York University teaching Marketing Analytics using SAS technology.