Program Highlights for Global Marketers

With thousands of marketers from 50+ countries, DMA2012 truly represents today's modern global marketer. We've prepared a comprehensive program that addresses the unique challenges global practitioner's face when expanding their brand and business into new markets.

Below are just some of the many case studies and thought leader presentations presented by global brands. Stay tuned for more details.

Thought Leadership Series

How Convergence Marketing Can Save Your Tush in this Crazy Global Market
October 15 | 1:45 P.M. - 2:45 P.M.

Key Takeaways:

  • Develop an unstoppable dynamic financial model across online and offline media based on the expected value of the customer
  • Learn how to use the Rosen Velocity ScaleTM to make adjustments that coincide with this ever-changing market
  • Speak to each individual's needs in the sales cycle, with proof you've reached them
  • Build brand and demand across all media fast and efficiently

Thought Leader: Richard G. Rosen, President & CEO, ROSEN


Marketing to Millenials
October 16 | 4:15 P.M. - 5:00 P.M.

Thought Leaders:

  • Chris Pitre, Practice Executive, .idea
  • Jim Lucas, Executive Vice President, Global Retail Insight and Strategy, Draftfcb
  • Britta Schell, Director, Digital Strategic Insights, MTV


Concurrent Sessions

Movistar Passion: Measuring Brand Experience at Every Touch Point
October 15 | 11:15 A.M. - 12:15 P.M. | Brand, Social and Content Marketing Track

Key Takeaways:

  • Define brand experience through 4 perception triggers: physical, human, technical and economical
  • Create a methodology to measure brand experience at every touch point
  • Hear how Movistar's customer experience program provided a valuable flow of data from customer-brand interactions


  • Raul Amigo, Chief Executive Officer, La Linea Channel Marketing
  • Hernan Tiscornia, Sales Director, Movistar Argentina


Success Stories from Top Marketers on How to Implement a Global CRM Strategy
October 16 | 11:30 A.M. - 12:15 P.M. | Acquisition and Lead Generation Track

Key Takeaways:

  • Learn how other organizations balance centralization versus localization
  • Discover best practice marketing techniques for entering new markets
  • Take away the top 3 lessons learned from the panel's experiences


  • Chandos Quill, Vice President, International Data Solutions, Merkle
  • John Green, Marketing Planning Manager, NEXT
  • Suparna Chhibber, Manager, International Relationship Marketing, Royal Caribbean Cruises
  • Trish Mathe, Vice President, Database Marketing, LifeLine Screening
  • Marc Fanelli, Vice President and GM, International Data Solutions, Merkle


Driving Global Facebook Marketing Strategy That Works
October 15 | 3:00 P.M. - 4:00 P.M. | Brand, Social and Content Marketing Track


  • Jeff Ragovin, CRO, Buddy Media
  • Starwood TBD

Peugeot Case Study: How to go Beyond Selling Cards to Win Clients
October 16 | 11:30 A.M. - 12:15 P.M. | Data, Measurement and Attribution Track

Key Takeways:

  • Discover how Peugeot Argentina surpassed the corporation's global conversion rate (prospects/sales) by 5X by improving the quality of their customer data and concentrating marketing resources on the most valuable prospects
  • Link all parties involved in the sales process through the creation and maintenance of a database
  • Hear how dealers were able to develop and fund more than 250 direct marketing campaigns yearly, segmented by model

Speaker: Fernando Peydro, Chief Executive Officer, Clienting Group S.A.


Connecting with the Global Digital Consumer Through Media Convergence; Are You Ready?
October 16 | 2:00 P.M. - 3:00 P.M. | Cross-Channel Strategies

Key Takeaways:

  • Understand and build a Customer Insights platform
  • Connecting to the digital consumer through gamification, a new model of engagement that crosses age, culture and income demographics
  • Review the most successful social marketing campaign in history, The Kony 2012 Campaign, from launch to #1 on Twitter, YouTube and Facebook to over 100 million global viewers in 8 days

Speaker: Warren D. Raisch, Executive Vice President, Digitaria


The Path to Purchase: Mobile's Global Impact on Commerce
October 16 | 2:00 P.M. - 3:00 P.M. | Connected Customer Strategies Track

Speaker: Patrick Moorhead, SVP Mobile, Draftfcb


Shutterfly and Dell: Driving B-to-B ROI through Directed Content
October 17 | 9:00 A.M. - 9:45 A.M. | Real-Time and Trigger Marketing Track

Key Takeaways:

  • Transform data into targeted, trigger-based communication pieces in real time
  • Discover how to reduce production costs and increase speed to market
  • Create multi-channel campaign's using automated technology


  • Jim Liszewski, VP, General Manager of Shutterfly Business Marketing Solutions, Shutterfly
  • Traci Pennington, Dell Global CRM Manager (CSMB - Consumer Small Medium Business), Dell


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