Network. Network. And Network Some More.

With thousands of the world's best marketers in town, you can't just go back to the hotel!  DMA2012 is more than just... well... a conference and exhibition. Beyond the educational sessions, keynote presentations, and exhibit booths, there's a whole series of exciting special events.  With symposiums and soirees, open meetings and open bars, intimate receptions and gala celebrations; you'll wonder how we managed to squeeze a conference into the middle of it all!

Kick-Off Party

Saturday, October 13 | 7:00 A.M. – 9:00 P.M.

Early arrivals will gather Saturday night at eyecandy , Mandalay Bay’s exclusive sound lounge, to kick start DMA2012 in style. The highlight of the pre-conference weekend, the festivities will start early and go late.

NEW! "Early Bird" Morning Calls

Sunday – Wednesday, October 14 – 17 | 8:00 A.M. – 8:30 A.M.

Need help planning your day? Each morning, DMA staff will pinpoint highlights and tailor individual recommendations to help you get the most from our deep and rich program, whatever your needs and interests.

NEW! The DMA2012 Block Party in the Exhibit Hall

Monday, October 15 | 4:00 P.M. – 5:00 P.M.

The first day of the main event ends with a bang. The exhibit hall Block Party is a chance to unwind, refresh and connect with new friends and old before you head off to enjoy the sights and sounds of Vegas.

Direct Voice Happy Hour - Reef C

Monday, October 15 | 5:45 P.M. – 6:45 P.M.

Join us and meet members of our Board of Directors and DMA’s Government Affairs team over cocktails and crudités, where we will be happy to discuss how we are fighting to protect our industry’s rights in Washington, the fifty state capitals, and all around the globe. Direct Voice is the Political Action Committee of the Direct Marketing Association – the legal entity that permits our association to contribute to political candidates who share our common interests in protecting data-driven marketing.

NEW! Event Newcomer Orientation with DMA Ambassadors

Sunday, October 14 | 2:30 P.M. – 5:00 P.M.
Monday, October 15 | 12:30 P.M. – 1:30 P.M.

Is this your first time at the DMA annual conference? The DMA Ambassadors are here for you. Seek them out in the DMA Booth and let them guide you down a path that suits your list of DMA2012 goals and objectives.

Opening Reception

Sunday, October 14: 2:00 P.M. – 3:00 P.M.


Festhaus /Beer Garden in the Exhibit Hall

Monday – Tuesday, October 15 – 16 | ALL DAY

The Festhaus returns for its second year. A big hit at DMA2011, the beer garden in the Hall is the perfect place to take a break during the day. It's a great meet-up place, offers refreshment all day long, and it's right at the heart of all the DMA2012 action.

Networking Lunch

Monday, October 15 | 12:30P.M. – 1:30 P.M.

DMA/Email Experience Council and OI (Only Influencers) Meet Up

Monday, October 15 | 5:45 P.M. – 7:15 P.M.

Sponsored by Return Path
Join us for a Happy Hour to get eec and OI members who are attending the conference together for a little networking.  We ask that you please RSVP to if you would like to attend.  If you are not a member of the eec and would like to learn more about it please feel free to join us and RSVP.

Exhibit Hall Energy Break

Tuesday, October 16 | 3:00 P.M. – 4:00 P.M.

After 2 ½ long days in the hall we’re giving you a shot of “energy” to get to the home stretch.

ECHO After-Party at Beach Casino at Mandalay Bay

Tuesday, October 16 | 10:00 P.M.

Innovation Awards & Pavillion

Sunday, October 14 | 4:00 P.M. – 5:00 P.M.

Marketing technology is advancing exponentially. The DMA’s Innovation Awards celebrate those that create solutions that make global marketers quicker, more impactful, more efficient, and just plain better at what we do. The Innovation Awards will be presented for outstanding achievement in marketing technology in the Innovations Pavilion inside the Exhibit Hall on Sunday night. Join us to celebrate the winners.

For a list of finalists and more information, go to

Direct/Interactive Marketing Research Summit

Saturday – Sunday, October 13 – 14

The Direct/Interactive Marketing Research Summit provides a forum for direct/interactive marketing and database marketing topics in the areas of research and teaching. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating practitioners. Submissions are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of direct/interactive or database marketing. Learn more here.

The DMEF Annual Awards Dinner-- SOLD OUT

Sunday, October 14

The premier direct/interactive marketing industry event of the year! Join DMEF as we recognize the industry’s most prestigious members, both for their outstanding leadership throughout the field of direct/interactive marketing and for their demonstrated commitment to DMEF. This elegant, exclusive event is the hottest ticket in town! To learn more, click here.

Note: the Annual Awards Dinner is currently sold out.
If you would like to be wait listed, please email André Roggy at

DMEF Student Career Forum

Monday, October 15

DMEF Student Career Forums provide students with an introduction to the world of direct and interactive marketing.  Student Career Forums feature marketing professionals who deliver up to date information on the latest trends in the industry as well as career experts who provide students considering a career in marketing with the tools and insights needed to land internships and that first job out of school. Click here to learn more.




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