DMA2012 Conference & Exhibition

Strategic Summit

Saturday - Sunday, October 13-14

Part of the Leadership Weekend at DMA2012, the Strategic Summit is an exciting, two-day forum for senior-level and C-suite executives to come together and exchange ideas, share insights, voice concerns, and strengthen the business relationships that are so crucial to success. This year''s theme is "Marketing as an Agent for Organizational Change" and we will address the theme by looking at how Process, People, Platforms and Partners drive the Big Data Imperative and transform business decisions. With an ever increasing avalanche of data available, the Big Data Imperative establishes:

The value of the data we collect
The customer Insights/Intelligence that we have at our disposal
The delivery of these Insights/Intelligence to our audiences
The data we should collect and how we should govern the oversight and use of this data
The measurement of the value of data

Join us. It's just $899 to register for the Summit. Or, upgrade to a Full Conference or Pre-Conference, Conference & Exhibition registration package and the Summit will already be included. To register, click here.

SATURDAY, OCTOBER 13

Chair's Welcome and Opening Remarks
10:00 a.m. – 10:10 a.m.
Rich Walker, Managing Director, Winterberry Group

From the Front Lines: The State of Marketing Operations
10:10 A.M. – 11:15 A.M.

There is a gap between what marketers need to do, and how they manage the execution of their strategies. this session will serve as a framework for what’s been identified as key pain points for marketers - and recommended approaches to handle them. these key issues include: speed-to-Market; attribution; Central and accessible data; organization and Use of supply Chain; and social Media.

Rich Walker, Managing Director, Winterberry Group

PEOPLE
Building the Marketing Team of Tomorrow—Today!
11:15 A.M. – 12:15 P.M.

Modern Marketers are more in demand than ever because of their skills in the art and science of creating a compelling end-to-end customer experience that builds the brand and the business. Managing the complexity of this modern marketing requires the right talent and right teams to thrive in the "always on" world. This conversation will give you tips and tools for taking your marketing organization to the next level.

Michelle Bottomley, President, KFI- Global Marketing Consulting (Moderator)
Rob Roy, Vice President & GM, eCommerce & Interactive Marketing, Time Warner Cable
Mitchell Caplan, Partner, Managing Director, Digital Pulp
John Boris, CMO, Shutterfly

Keynote Luncheon
12:30 P.M. – 2:00 P.M.

Don Peppers, Founder, Peppers & Rogers Group
Co-Author, Extreme Trust: Honesty as a Competitive Advantage

PLATFORMS
How Technology Can Enable Product and Process Innovation
2:15 P.M. – 3:15 P.M.

Selecting the right tools to support your marketing strategy can be a panacea or a cumbersome array of systems that don’t perform in unison. Many companies have multiple fragmented platforms that are not set up to provide deep insights into their customers. how should you optimize your systems to execute existing and future strategies?

Dr. James “Jackson” Barrett, President, Resonant Analytics, LLC
Theresa Kushner, Senior Director of Customer Intelligence, Cisco
Janet Viane, VP, Marketing Operations, Sears Holding Corporation
Robert Anast, Global Head of Marketing Analytics, Discover Card
Chris Harrison, Chief Technology Officer, Marketing Technology, Epsilon

PROCESS
CASE STUDY
SAP’s Excellence in Integrated Marketing: Converting Online Traffic to Leads
3:30 P.M. – 4:30 P.M.

Like most companies, SAP wanted to convert website traffic into marketable leads. At the same time, SAP needed to optimize marketing performance across channels while reducing costs. SAP needed to optimize ROI, create a consistent process for testing, and develop a culture so that learnings would be ingrained, ongoing and pervasive. Hear how SAP learned how to optimize and validate immediate and future marketing performance.

Shawn Burns, Global Vice President, SAP.com and Online Marketing, SAP
Slavi Samardzija, EVP & Chief Analytics Officer, KBM Group

CHAMPAGNE ROUNDTABLE
Consumer Data Exchange—A Powerful Marketplace
4:30 P.M. – 5:30 P.M.

Executive TBD

SUNDAY, OCTOBER 14

Chairman's Preview of Day Two with Mimosa's
9:00 a.m. - 9:05 a.m.

Beyond the Buzzwords: “Big Data,” DMPs and the New Demands of Right-Time Marketing
9:05 A.M. – 10:10 A.M.

Jonathan Margulies, managing director at Winterberry Group, a unique strategic consulting firm that works exclusively in the advertising, marketing and media industries, will identify and illustrate how savvy marketers are thinking about "big data" – and show how DMPs are presenting transformative new marketing opportunities.

Jonathan Margulies, Managing Director, Winterberry Group

PARTNERS
Case Study—Insight, the New Strategy to Connect Our Digital World
10:10 A.M. – 11:15 A.M.

Empowered consumers and the proliferation of technology have changed the game for brands and their marketing leaders. This interactive session will feature case study and strategy designed to examine a new path to success. Join Charlie Swift of Hearst Magazines and Tim Suther of Acxiom as they discuss the application of customer insight across digital channels. Direct marketing expands beyond its traditional boundaries, join the discussion!

Tim Suther, Chief Marketing Officer, Acxiom
Charlie Swift, Vice President, Marketing Analysis & Operations, Hearst Magazines

Keynote Luncheon
11:30 A.M. – 12:30 P.M.

John Hunter, Executive Vice President of Customer Fulfillment Services, QVC

Plenary Session – Data Governance
Data Governance in the Modern Marketing Mix-A C-Suite Perspective
12:45 P.M. – 1:40 P.M.

This discussion will address how thought leaders position and integrate data governance into their organizations, and how good governance, and best practice insures long term sustainability of compliance, data protection and strategy in a sea of changing technology, innovative data use, laws and regulations.

Peg Kuman, Vice Chairman, Relevate

Summit Chairman's Observations & Closing Remarks
1:40 p.m. - 1:45 p.m.