NEW! Spotlight Session

Sponsored by   PB

Tuesday, October 16 | 3:15 P.M. – 4:00 P.M.

Communications Convergence: Break through the Clutter and Increase Lifetime Value

Customers are continually being blasted by too much information and have become immune to marketing appeals that are not personally relevant. Find out how savvy marketers utilize consumer data to tailor personalized and highly targeted communications to drive revenue results. In this session, you will hear how Fenske Media Corporation-one of the leaders in 1 to 1 consumer communications-uses advanced techniques that break through the noise and sell more. For more details, visit

  • Produce higher quality, personally relevant communications that are as engaging as they are effective at increasing response rates and building stronger customer loyalty and lifetime value
  • Create integrated, multi-channel communications that reach customers in the manner in which they prefer and help them take the next step
  • Integrate advanced technology into practical solutions that drive business results.


Ramesh Ratan
Vice President, Marketing Service Providers
Pitney Bowes Document Messaging Technologies

Dave Fenske 

Dave Fenske
Vice President
Fenske Media Corporation

Mark Smith

Mark Smith
SVP & General Manager
Pitney Bowes Software, division of Pitney Bowes


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