Session Tracks

NINE TRACKS. 3 DAYS. TONS OF LEARNING TO DO. 

Below, you'll find details of each session offered during the main three days of DMA2012. Our program is divided into nine distinct conversations, focusing on everything from acquisition and lead gen to multichannel digital marketing strategies. You can choose to follow one track exclusively — or you can jump between tracks, based on your own interests and needs. Either way, there is something here for every marketer, at every level of expertise, whether in B-to-B or B-to-C, small company or large.

These nine track programs run simultaneously Monday through Wednesday.

Acquisition &
Lead Generation

Sponsored by:  

For most businesses, the primary means of growth involves the acquisition of new customers and generating leads. The past few years have seen tremendous growth in consumer databases; and the job of segmenting prospective customers has become a huge challenge. The Acquisition & Lead Generation track highlights issues related to data mining, segmentation, demographics, software applications, testing models, and response behaviors, as well as how to increase response rates and generate sales leads.  
Click here for details.

Brand, Content &
Social Marketing

Sponsored by:   Marketo

Social is everywhere, and everyone is telling you to get on it! But it's so much more than just another channel... it's a mindset, a methodology, it's as direct as you can get, and we're still learning about the totality of its influence. The Brand, Social & Content Marketing track is full of sessions on best practices and case studies about how the best practitioners are using all aspects of social media. Increasingly, social media is being used to build brand awareness and loyalty, and engaging content has become a sought after commodity to keep a public with short attention and shorter memories coming back for more. This track will give fascinating insights into this hot new movement.  
Click here for details.

Creative &
Production

Co-sponsored by:   JapsOlson

The Creative & Production track covers elements of copy, design, art direction, production, offers, and format for all marketing channels. Whether it’s print or digital there will be plenty of new ideas to build, grow, and improve your direct marketing campaigns. Discover ways to make your organization’s creative more dynamic, increase response, and boost sales. This track also features sessions that give insights into the latest trends and solutions in many facets of production and fulfillment that will get your message to the market faster.  
Click here for details.

Cross-Channel
Strategies

Sponsored by:  

As more and more channels become available, it is imperative to rethink your strategies to leverage the full power of your research, analytics, metrics, and creative across all channels – whether they are new or established. The Cross-Channel Strategies track gives you case studies and best practices on strategies to strengthen the power of all of the channels in your marketing mix to ensure best responses and increased sales wherever your message is received.  
Click here for details.

Data, Measurement,
& Attribution

Co-sponsored by:  
 

Every single day, the world is more digital, so much so that the amount of data produced in 2010 was more than in all other years put together! With so much data available, there has never been a greater need to organize and order your data. Your data, when analyzed correctly, gives you essential information with which to better target your customers. The Data, Measurement & Attribution track will help you do just that by using cutting-edge thinking to demonstrate how to better understand your customer and get the most from your data.  
Click here for details.

Direct & Digital
Marketing Fundamentals

Co-sponsored by:  
JapsOlson  

Many digital marketers don’t even know they are direct marketers! But with digital being direct and direct being digital, this series of fundamental sessions was created to provide professionals new to direct marketing with a comprehensive overview of the direct marketing process and how digital fits into it. These sessions will show attendees from both disciplines how the other side can enhance and grow their existing efforts.  
Click here for details.

Connected Customer
Strategies

Sponsored by:  

Mobile has long emerged as a channel, but with more and more devices coming onto the market each month the savvy marketer needs to keep right up to date with not only the latest mobile technology, but also how to use it to gain the best results. The Mobile track offers sessions on mobile, mobile devices, and location-based services that provide marketers with unsurpassed opportunities to reach out directly to where their audience is at any given time.  
Click here for details.

Real-Time &
Trigger Marketing

Sponsored by:  

Companies can now deliver relevant communications to customers and prospects by using real-time automated analytics on real-time data gathered from their behavior and interactions. Marketers can also use triggers that automatically deliver targeted messages, offers, and recommendations based on known "events" to engage their customers with more immediacy and relevancy than ever before. This track will bring you some of the leading marketers of this field and the solutions they use to drive efficient marketing that maximizes profits.  
Click here for details.

Retention &
Loyalty

Sponsored by:  

The Retention & Loyalty track focuses on how to develop and sustain a strong bond of trust between you and your customers. Sessions will address critical issues such as proven retention strategies, delivering value across the customer lifecycle, calculating lifetime value, establishing winning loyalty programs, and strengthening customer service initiatives. Learn how to plan, launch, overhaul, implement, and evaluate loyalty marketing programs, and learn – or further hone – the skills, tools, and techniques you need to cultivate loyal customers, dramatically reduce attrition, and improve customer profitability.  
Click here for details.

highlights
Print  Email  FB  Twitter  LinkedIn  Vivastream   

 

Home | About | Registration | Conference | Exhibits/SponsorshipEvents/Networking | International | Press | Hotel/Travel | Blog | Site Map | Register Now
©2011 Direct Marketing Association | Privacy PolicyDisclaimer