Master Classes

Sunday, October 14

Innovators from key marketing organizations will lead insightful and thought-provoking seminars focused on cutting edge issues. Pick one or attend them all–either way, prepare to be challenged. Content will be visionary in nature, focus on emerging trends and topics, and space will be limited. For more details, visit


comscore Update

A Digital Year in Review: What You Need to Know Moving Ahead
9:05 A.M. – 10:10 A.M.

In order for digital marketers to position themselves for success in the year ahead, one must begin by reflecting on what has happened over time and how the prevailing trends in digital media set the stage for 2013 and beyond. this report will examine the trends in mobile/tablets, search, e-commerce, video, display, and what digital strategies will be most important next year.

Victor Silva, Director, Media West Group, comScore


Power Play Session
The New World of Emotional Data: From Analysis to Storytelling

10:20 A.M. – 11:15 A.M.

As real-time adaptive marketing becomes the norm, marketing success and effective marketing spend will increasingly rely on re-imagining data in order to move the consumer to action by meeting them within their mindset. In an always-on dynamic world, marketing messages and content need to be fluid, interactive, and inspired. learn how emotional data fuels a different kind of marketing idea and why we need to progress from data dashboards and modeling to emotional relevance and meaning.

Slavi Samardzija, EVP, Chief Analytics Officer, KBM Group
Nick Moore, Chief Creative officer, Wunderman


Why Customer Experience? Why Now?
12:45 P.M. – 1:45 P.M.

We've entered the age of the customer — an era where a focus on customers matters more than any other strategic imperative. Companies are waking up to the fact that customers' perceptions have a profound impact on business metrics ranging from brand equity and customer loyalty to increased revenue and cost savings. But while every executive knows that customers matter, most companies simply don't approach their interactions with customers in a disciplined way. Lip service won't cut it anymore. For businesses to succeed, they need to get serious about the way they define, implement, and manage the customer experience.

This speech will provide:
Overviews of the market drivers that are making customer experience a strategic imperative at top companies around the globe
 An understanding of why customer experience matters to your business
Practical advice about how to get more systematic about your customer experience efforts 

Kerry Bodine, Vice President & Principal Analyst, Customer Experience Research Practice, Forrester,
and Author of Outside In: The Power of Putting Customers at the Center of Your Business

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