One-to-One Labs

Monday, October 15 | All Day

Online appointments are now closed, but you can still sign up for appointments at DMA2012. Please visit the following locations to sign up for your appointment:

Saturday/Sunday: Japs Olson table outside room Breakers E

Monday: DMA Concierge Desk, DMA Village


iContent Lab

Powered by   icrossing

Better engage with consumers by distributing the right content to the right places at the right time through a connected marketing framework. You’ll learn what you need to do about listening, creating, engaging, and measuring your content marketing. For more details, visit


Digital Marketing Performance Lab

Led by   Business Online

Do you really know what’s working and what’s not in your digital marketing mix? And how to fix what’s broken? Learn from seasoned experts how to “close the loop” and optimize the multiple channels of your digital presence to drive performance: search, social, website, analytics and more. We’ve helped clients like Workday, Cisco, NetApp, and Milgard Windows & Doors do just that.


Search Marketing Lab

Led by   Location3 Media

If you're frustrated with your current PPC or SEO campaign (or are new to search marketing and just need some basic tips), these all day one-on-one labs are perfect for you! Thought leaders will be on hand to teach you everything you need to succeed with your search marketing campaign-from keyword development and link building 101 to advanced bid optimization and site architecture tips.


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