Wednesday, October 17
11:00 a.m. – 12:00 p.m.
What a time of dynamic and fast-paced change we’ve entered! Business as we know it has become as unpredictable as the weather pattern…a genuine global warming effect has altered the rules of engagement and we’ve entered the era of “the next two-hours.” The dynamic pace of change within our economy and our culture is accelerating so fast and much of this is fueled by the global adoption of social, mobile, and emerging technologies. It has become more difficult to predict the future; uncertainty has taken hold in boardrooms and offices as executives and their teams struggle with core questions: which competitive advantages have staying power? What skills matter most? How can you weigh risk and opportunity when the fundamentals of your business may change overnight? How do you overcome the fear to take the great leap of faith? Our distinguished panel of disrupters will share insights on how to best manage this chaotic climate so we can not only survive but also thrive.
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business. Jeffrey is an esteemed business and marketing expert, appearing frequently on programs like Fox Business News, MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.
Stephen Arthur is Head of Industry, Retail at Google where he provides digital marketing strategy consultation for many top US online retailers. Previously he was SVP Marketing for Zone Labs and ZoneDiet.com, a company that produced, marketed and distributed a wide variety of food and supplement products including energy bars, shakes, and nutriceuticals via retail, direct to consumer and healthcare professional channels. Prior to Zone Labs, Steve founded Helicka, a branded entertainment promotions company that worked with Vivendi Universal, Midway Games, Blizzard Games, eMusic and Broderbund. Steve has also held various senior level marketing positions with Atari, Hasbro and Polaroid. He received his Bachelor of Science in Physics from Penn State University and his MBA from Babson’s F. W. Olin School of Management.
Alasdair has worked across numerous categories including technology, financial, automotive, packaged goods, luxury, Government, alcohol, fast food, and toys. He’s disrupted agency silos to ignite new ideas; he’s built a digital and analytics discipline from the ground up; he’s converted meeting rooms into living rooms to ensure meetings were contextual; he’s got people singing and dancing in their cars to create one of the strongest automotive campaigns in recent history and he’s spent months in Russia and China understanding relationships to medicinal vapors and plastic dolls.
Alasdair is proud to be a citizen of the world. Born in the UK, he’s lived in London, Manchester, Paris, rural France, Barcelona, LA, San Francisco, New York, Shanghai – if you count a month as living there – and Mumbai.
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