Integration Certificate

Monday-Wednesday, October 15-17

Business cards from new contacts. Pages and pages of session notes.
Most conferences deliver both. But DMA2012 offers something more.

Your Professional Certificate in Integrated Marketing. Instantly.

How? We've selected a core curriculum of six workshops designed to deliver 360-degree insight into the successful practice of integrated marketing. The topics include data management, effective CRM, multichannel campaigns, social media, impactful creative and more.

Attend all six of these sessions between Monday and Wednesday at DMA2012 and you’ll earn an Official Certificate of Completion from DMA.

You don't need to sign up in advance. We'll track your progress on-site. But, this program will be popular and the six sessions will fill up quickly. So get there early and grab your seat.

The six sessions are:

5 Essential Practices for the Data Driven Organization
Monday, October 15 | 11:15 A.M. – 12:15 P.M.

How to Create and Maintain a Successful Loyalty Program 
Monday, October 15 | 3:00 P.M. – 4:00 P.M.

Creating a Real Social Media Strategy
Tuesday, October 16 | 11:30 A.M. – 12:15 P.M.

11 Tips to Optimize Your Multichannel Marketing Campaigns
Tuesday, October 16 | 2:00 P.M. – 3:00 P.M.

K.I.S.S.: Keys to Copy & Content That Generate Results
Wednesday, October 17 | 9:00 A.M. – 9:45 A.M.

Psychology-Based Marketing: Triggering the Unconscious Mind
Wednesday, October 17 | 10:00 A.M. – 10:45 A.M.