NEW! FAST FORWARD 2013
The rate of change in marketing is seemingly exponential, and you, as global marketers, need to stay ahead of the curve to maintain your competitive edge. This duo of morning seminars gives you a great opportunity to do just that. Drawing from 2012 experiences and looking beyond into 2013 are industry leaders with the insights you need to start planning ahead.
Ripped From the Headlines: Big Brands Debate the Year's Hottest Topics
Another year of marketing, another year of headlines: “GM Says Facebook Ads Don't Pay Off,” “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did,” “Mobile Ad Spending Badly Lags Consumer Adoption." In this electric, debate-style session, some of the industry’s brightest (and most opinionated) stars will sound off on the most controversial marketing stories of 2012!
Jordan Cohen, Vice President, Marketing, Movable Ink
How Sexy Little Numbers Can Grow Your Business
Data. The word may not sound sexy, but here’s a thought that is: What would it mean for your business if you could turn your data—those sexy little numbers—into actionable strategies that drive real growth and revenues? Well, now you can. And the best part is that you can do it using the data you already have. Dimitri Maex, managing director of OgilvyOne New York and the engine behind the agency’s global analytics practice, will share insights from his new book, Sexy Little Numbers. Drawing upon work for companies such as Glaxo-SmithKline, IBM, Philips, Siemens, UPS, Unilever, and many other global enterprises, Dimitri reveals how to use your data to identify your most profitable customers, reach them most effectively, and get them to buy more. In this session, you will learn how to:
• Find where your customers are, both geographically and online: what sites or social networks they spend their time on, what apps they use, and what they are searching for.
• Determine which customers buy your product because it is perfect for their needs, which make purchases because they liked your ad, which chose you because of an appealing price, and which came to you through word-of-mouth.
• Allocate your marketing assets in ways that will generate the highest possible returns.
• Optimize your sales and marketing efforts using the latest technology.
This session is not just for math nerds and number crunchers. It is the must-attend session for anyone wishing to use the data at their fingertips to grow their businesses and increase their profits dramatically.
Dimitri Maex, Managing Director, OgilvyOne New York
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