DMA2012 Conference & Exhibition

Monday - Tuesday, October 15-16

The ECHO Symposium gives you a two-day deep dive into the creative community's best campaigns. From strategy to execution, you will hear the most innovative creative directors from around the world as they dissect their winning campaigns and share the business strategy, creative execution and quantitative results that enabled them to win an ECHO. For more details, visit Vivastream.

Welcome from Symposium Chair
Monday, October 15 | 11:00 A.M. – 11:15 A.M.

2011 ECHO Award Winners Panel: Their Success Story
Monday, October 15 | 11:15 A.M. – 12:15 P.M.

This intimate discussion is a rare opportunity to peek behind-the-scenes and learn how agencies use audience and business insights to develop marketing strategies and find the inspiration for creative executions that exceed the business objective.

Gary Scheiner, Managing Partner, Chief Creative Officer, Rosetta
Jan Køhler, Founding Partner & Director, RelationshusetGekko Strategy & Insights
Robbin Gehrke, SVP, Executive Creative Director, Russ Reid

Discover the Dane’s Secret to Winning Many ECHOs
Monday, October 15 | 3:00 P.M. – 4:00 P.M.

Each of these ECHO winners will showcase how they’ve been able to build customer sales through product preference. Their integrated campaigns include direct marketing tactics, CRM strategies and service concepts.

Jan Køhler, Founding Partner & Director, RelationshusetGekko Strategy & Insights

Part 1: People’s Choice Award
Tuesday, October 16 | 11:30 A.M. – 12:15 P.M.

Four agencies will present in-depth case studies on their winning campaigns. You’ll hear the strategy, see the creative, and evaluate the results — then YOU decide. Did the campaign meet the marketing objectives? Did the agency devise a compelling strategy? Did the creative make your jaw drop? Were the results spectacular?

Sid Liebson, Managing Partner, Personifeye
Niel Feinstein, Executive Creative Strategist, Boombox Inc.

Part 2: People’s Choice Award
Tuesday, October 16 | 2:00 P.M. – 3:00 P.M.

A continuation of part 1, attendees will continue to hear and evaluate the results before making their decision on site. Using your smartphone, you’ll be able to vote for your favorite campaign — and the winner will be announced at the ECHO Awards that evening. This is a great way to make your vote count.

Sid Liebson, Managing Partner, Personifeye
Niel Feinstein, Executive Creative Strategist, Boombox Inc.