Monday - Wednesday, October 15-17
Each day during DMA2012, business-to-business marketers will gather to discuss best practices of adapting key marketing strategies to their specific needs. Over three days, we'll go in-depth on B-to-B applications of social media, big data, content marketing and more. For more details, visit Vivastream.
Welcome, Mimosas & Muffins
What's the Value of Social Analytics?
This session will share an IBM case study and research from Sirius Decisions about how to measure social marketing success. Learn how IBM and others have applied predictive analytics to address the social intelligence business challenge with social media analytics. We discuss the ways to merge social software and analytic tools to deliver a robust marketing management system that increases the bottom line.
Pam Evans, WWW Software Marketing, Marketing Optimization Manager, IBM
B-to-B marketing is tough: you can never get to the senior-level executives you want, personalization is impossible, and measuring ROI effectively is impossible. Right? Wrong! These myths will be addressed and comprehensively busted with the use of case studies.
Kevin Lofgren, Founder and CEO , Farstar
B-to-B Mashup Reception
IBM Spotlight Session: Social Selling as a B-to-B Prospecting Tool
How does a social medium become an efficient, more cost-effective channel for finding new customers and selling to business clients? IBM’s Douglas Hannan will kick off our B-to-B Symposium with an in-depth keynote on how IBM is doing just that.
Douglas Hannan, Business Unit Executive, Marketing, IBM Inside Sales, NA, IBM
Selling in the Cloud: An Unorthodox Approach to B-to-B Marketing
B-to-B lead generation strategies used to be relatively simple: you sent out a mail package, advertised in a trade journal, or cold called. The landscape has changed considerably. Direct marketers love the dependability of the tried and true—but that’s no longer the safe approach. Using Box, the cloud content management solution company, as a case study, we’ll walk through how to use a test-and-learn approach in the B-to-B space.
Spyro Kourtis, President & CEO , Hacker Group
B-to-B Content Marketing: Infographic Angles of Attack
How do you start incorporating infographics into your content marketing? Learn about a simple taxonomy of infographics, and procedures for each “species.” Together, these make up the infographic angles of attack. Choosing your angle of attack will depend on the story you have to tell, your data (or lack thereof), your objectives and your audience. Audiences will hear a number of infographic examples, along with notes about their production, to help you get a better grip on these content marketing tactics.
Ryan Skinner, Account Director, Velocity Partners
Big Data That Drives Marketing ROI Across All Channels & Campaigns: A Case Study
Learn how one of Silicon Valley’s fastest growing and most respected companies, amplified their inbound marketing efforts by leveraging Customer Intelligence (aka big data). You’ll learn how to close the marketing loop and win big with big data and a dramatic increase in traffic and leads.
Thad Kahlow, CEO , BusinessOnline
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